Well...maybe not

About a week ago I wrote that media companies seem to be fairing decently after the Wall Street financial meltdown. Most of them weren't seriously backed by Lehman Brothers and the buy out of Merill Lynch to Bank of America absorbed any potential casualties there.


But, the article I linked to didn't say anything about another side of the fall out: continued historic decline in traditional advertising revenue, excelerated by the state of the economy. For that perspective, check this article out here. The small upside? National broadcast and cable television revenues are proving to be resilient.